About Us



Explore UK is the newest and best guide to places to visit, stay, eat and drink across the UK. On our site, you’ll find everything you need to plan your next UK holiday – from inspirational locations to fantastic accommodation and dining at 15,000 accredited UK establishments.

Our information

All of our information is supplied by the AA’s Hotel and Hospitality Services, the leading sources of up-to-date travel and tourism rating information for UK visitors. The AA hotel and restaurant schemes are world famous – and provide guests with reassurance that experienced, professional assessors have visited and rated their premises against very high standards. Accreditation from the AA is a badge of honour – and the hotels, B&Bs, campsites and restaurants that gain the approval of inspectors are understandably proud of their awards.

A long history

The AA teams have decades of knowledge and expertise – in fact, they first started inspecting hotels in 1908. Our site features all star-rated hotels, B&Bs and self-catering accommodation; restaurants with rosette awards, camping, caravan and holiday park sites rated with AA pennants, great pubs for food and drink, recommended places to visit, suggested days out, activities and walking routes.

If you’re planning a trip anywhere in the UK, make sure that ExploreUK is your first stop.